It's On: MOI Gets Credit on Copyright Page
Copyright pages are something most readers pass over immediately. But, if you're an editor, writer, or publisher, you likely find this page that's hidden between cover and main content and full of legal information as fascinating as I do.
As part of See Farther (MOI's business motto for 2017) and 2018's Baby Year concept, I creatively contracted with my latest client, real estate agent Rich Cordaro of Pennsylvania, to help move MOI forward and check off one of my writing bucket list items: having my name printed on a copyright page.
Of course, the ideal and perfect situation would be for the copyright page to be all about ME: me as the author, me as the editor, me as the illustrator, et cetera. To have my name on the copyright page of a book that is truly and completely all my own!? Ahhh... The dream!
But let's get real. We're working in baby steps, remember? So as part of the contract with Rich I offered a reduced rate in exchange for copyright credits on his book, The Essential Guide to Selling Your Home. I'm pretty strict when it comes to setting my rates--after all, I worked long and hard to earn the experience that enable me to justify the rates I charge!--but you have to consider that charging fees is not all about what you can get in money, but also about what you can get in benefits.
The Benefit of Barter
Not to beat a dead horse, but bartering really isn't a dead concept! Some people even took bartering virtual and it's a big hit (in larger, urban areas, that is).
Even though the typical method of payment nowadays is cash, there are still many businesses (and even governments!) that will exchange services for product, service for service, product for product, et cetera. It's a great way to get goods and services that you otherwise couldn't afford, or non-monetary and immaterial benefits that can't be directly valued (like a copyright page credit).
This latest project with Rich is a perfect example of mutual benefit from a strategic barter. Sure, I could have charged my usual rate and made more money, but that wouldn't have accomplished anything more for me in the long run. By negotiating a lower rate for copyright page credits, both parties got the best deal: Rich saved money and I got to check a box on my bucket list!
About Rich's Book: A Well-Thought Real Estate Guide
Rich and I found each other via Upwork and I'm so glad we did! Working on this book with him was such a joy and it's rare to have a client as open, flexible, understanding, and focused as Rich Cordaro.
He wanted his book to be easy and fun while still making sure readers would be able to understand and apply his real estate advice. Could I do that, he asked? Of course I could!
We brainstormed ideas during the first couple months. Once those were solidified we worked together to...
blend graphic illustrations into the text;create worksheets;develop an Index and Glossary of Terms; andoffer the book in both print and electronic versions.
Not only was Rich a pleasure to work with, but I was also able to gain some really valuable experience during the project, like...
Learning more about the Amazon Kindle Direct Publishing (Amazon KDP) requirements and process;Learned about the 99Designs process;Get hours logged using Adobe InDesign as a publishing layout tool; andGet [more] hours logged for Adobe Photoshop (to turn hand-sketched images into digital graphics).
Good experience is hard to put a price tag on. Even though Rich has expressed his joy with the project's end result to me more than once, I can't help but feel like I got the better end of the deal on this one.
And THAT'S the proof of a great barter: When both parties feel like they got the better piece of the pie!
If you're in the market for an easy how-to real estate selling guide, please pick up a copy of Rich's book ($9.99 paperback, $3.99 Kindle). He really lays out his strategic--and proven!--selling methodology in an easy-to-read fashion (i.e. no confusing lingo!); the worksheets contained within the text can be immensely useful; and the graphics we put inside the text make it a fun and quick read. (And, no, I don't get any portion of royalties. I just think it's a great book!)
This article originally published July 5, 2018.